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Being a double major here at UGA has proved to be an interesting journey over the last few years. I have greatly enjoyed marrying these two disciplines of study, Graphic Design & Marketing, in order to find the common ground and expand upon that area. I hope to continue this goal through my blog, and I will therefore be blogging about design’s roll in social media.
Design is very different on the web than in print, but this is where everything is going now. When was the last time someone in college picked up a newspaper or a magazine? With all these various platforms (Facebook, Instagram, Twitter, Snapchat, YouTube, etc.), it can be difficult for users who were not born into this technology, or even for some of us who were, to understand and keep straight all of the specs for each platform. When an individual posts a quick picture about something obscure from their day or an activity picture to share with their family, the specifics and details of that post may not be as important as it would be to a company who is promoting their brand and public image. When social media began being used as a way to reach consumers, potential consumers, etc., the rules changed somewhat for those users. Despite the particular channel the company is using, it looks funny when you post the same size picture on Instagram and Twitter; the edges won’t line up on either platform. Also, is there a right way to hashtag? When people are being casual, they often choose to #justcramalltheletterstogetherwithnocapsorunderscores. Does adding capital letters to differentiate words help make the post “more official” or “more readable?” Or are people over 30 the only ones who would notice that anyway? I have some friends who fine using capitals in hashtags as uppidy. So is there a consensus on what is best for companies, or does it just depend on the message the brand is hoping to convey? Images and text (the small amount we do use in social media) are the two main categories we see continuously plagues by design mistakes. Knowing these tid-bits and having them stored away somewhere easily accessible for safe keeping could make the difference for converting a potential customer.
What do you guys think? Are there correct answers to some of these questions? What do you think the variables are that these questions can depend on or be affected by? Everyone does social media differently, so is context as crucial as some of us think?